Actionstep
Brand Book & Design System Development

In my first month at Noble Studios, I worked with Actionstep, a B2B tech client, to create an inspiring brand book that would capture and refine their brand identity. Throughout this process, I developed a comprehensive design system to guide Actionstep's visual presence.

Drawing from Actionstep’s logo, a formation of building blocks, I designed a versatile grid system that could be applied across their marketing materials, allowing for seamless integration of images, text, and graphics. This design system not only reinforced brand cohesion but also offered flexibility in how the brand could be expressed visually. Additionally, I created an animation to enhance the brand experience and bring the new design elements to life.

Role on project: Lead designer
Client: Actionstep
Company: Noble Studios
When: 2024