Movement 4 Movement

Movement 4 Movement (M4M) is a nonprofit organization that aims to incite change through physical activity. They are an organization started by Physical Therapy graduate students, from North Western, with the mission of confronting injustice in the community. During their month of movement where they run, walk, bike or do burpees to raise awareness and funds for their cause. It's easy they set their goal in miles and reach out to friends and family to pledge a dollar amount per mile. Together, they can combat injustice by combining fitness and fundraising!

I was approached by the founders of M4M to help them create a brand identity for their company. The goal was to create a logo that was modern, timeless and impactful. I created a logo, social media and t-shirts for this amazing group of people. The work resulted in a logo and color design that reflects the energy, optimism and encouragement of the initiative. To gain more support, I created social media posts for the M4M participants with the purpose to spread awareness through visuals of each participant and their own personal goals. This gained them more supporters in their own community where they can gain more donations to help raise money for a common goal of injustice.